As part of our work on marine conservation and in particular Marine Protected Areas (MPAs). Chris Rose of Campaign Strategy Ltd was commissioned to help identify, commission and analyse the appropriate research. As a result, we commissioned two key pieces of market research.
The first was a qualitative review in December 2007-January 2008 of public perceptions of the marine environment which was undertaken on our behalf by John Scott and his team at KSBR Brand Futures and Pat Dade and Les Higgins at Cultural Dynamics.
The second was a quantitative poll of 3000 members of the public, undertaken by Cultural Dynamics and GMI. Both pieces of research employed the values modes methodology. Chris Rose has analysed this research alongside other relevant research and this analysis forms the basis of this report on Qualitative and quantitative research into public engagement with the undersea landscape in England.