Engaging people in biodiversity issues: Final report of the Biodiversity Segmentation Scoping study (B2020-004)

The Biodiversity Segmentation Scoping Study was commissioned to support delivery of Outcome 4 of the Biodiversity 2020 strategy: “By 2020, significantly more people will be engaged in biodiversity issues, aware of its value and taking positive action.” The aims of the
scoping study were to:

  • Make recommendations for further segmentation or other audience insight work which will help to ensure that future policy interventions and other biodiversity engagement activities are as targeted and effective (and cost effective) as possible, and thus have greatest impact.
  • Deliver insights into key audiences which are valuable in their own right for the work of Defra (in particular the Biodiversity and Customer and Stakeholder Relationships teams) and the People Engagement Group (PEG).

The report was commissioned and paid for by Defra and produced by Simon Christmas Ltd.

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Engaging people in biodiversity issues report, PDF, 2.1 MB 2013/07/23