This report was commissioned by Natural England in response to the evidence from the People and Nature Survey, which shows the variety of ways in which people connect with, enjoy and benefit from nature – something that is not currently fully represented in conservation sector imagery.
The purpose of this report is to present evidence-led guidance to address the key challenges around the lack of inclusion in contemporary nature imagery. Climate Outreach were commissioned to lead this work, recognising their particular expertise in climate communications, and in order to build on their experiences and successes developing Climate Visuals – the world’s only evidence-backed programme and library for climate change, environment and sustainability images. This resulting report contains guidance for Nature Visuals that is evidence-led, and underpinned by the literature and qualitative stakeholder interviews presented in the report. Natural England is committed to ensuring the images they use in their work are more inclusive. We hope that the resulting practical evidence-led guide will be of use to across the sector, from communication professionals to anyone wanting to tell a more inclusive story of people and nature, as well as academics and practitioners considering how to develop and use imagery to ensure that it is more reflective of contemporary users and uses of the natural environment.