ELM guidance digital media research literature review and behavioural analysis (NECR288)

This document reviews a range of literature with the broad aim of understanding the potential role digital medias can play in encouraging and supporting farmers’ and land management professionals’ successful participation in ELM activities.
Digital media encompasses any digitised content that can be created, viewed, distributed or modified on digital electronic devices. Examples of digital media include, digital video, web pages and websites, and also includes social media, databases and digital audio. Digital media is transmitted via the internet or computer networks.