The study focused on less affluent areas because wider evidence, including Natural England’s Monitor of Engagement with the Natural Environment, suggests this is where people are less likely to experience and, therefore benefit from, the natural environment. Through understanding what people think and feel about the coast, it is hoped the benefits of the England Coast Path and a healthy environment can be harnessed for a diverse range of users. The work was undertaken by the Marine Conservation Society, the University of Greenwich and Community Voice Consulting.